About Us

Hi, I’m Barnabas, the founder of BeforeBorn.

This all started when a close friend of mine pinned her baby’s sonogram to the fridge using a pizza-shaped magnet. I remember thinking: “This deserves better.” That tiny black-and-white image held so much meaning - yet it was being treated like a receipt.

So I designed a simple canvas version for her. When she opened it, she cried. And a few weeks later, her friends started asking me to make one for them, too.

At the time, I was a university student, studying business and working part-time on design projects. I never intended to start a business - but when I saw how deeply parents connected to this artwork, I realized it could be more than a passion project.

BeforeBorn was built with two goals in mind:

1. To help expecting parents turn a fleeting moment into something lasting and beautiful
2. To help clinics offer that experience - effortlessly and under their own brand

We now partner with private ultrasound clinics and 3D/4D imaging studios across Europe and the U.S., offering a fully white-labeled service. That means you present it as your own and we do all the work in the background. From art creation and printing to packaging and delivery, it’s 100% done-for-you.

You don't need to manage orders or answer questions. Your team simply shares the offer and we take care of the rest. Most clinics earn around $50 per piece, which adds up quickly with just a few clients per week.

At the end of the day, this isn’t just about selling art. It’s about helping parents celebrate something deeply personal - and giving clinics a way to offer more value, while building additional income without extra workload.

If that sounds like something your clinic would be proud to offer, contact us!

– Barnabas
Founder, BeforeBorn